Jack Tristao shares how you can start creating more clients using a few simple tactics, and being authentic on social media.
Jack Tristao is a powerful personal branding coach. On this episode he shares some great insights and tactics on how to create curiosity and stand out amongst the noise.
Connect with him here:
https://expandyourbrandintensive.com/
https://www.instagram.com/jacktristao/
https://www.facebook.com/jack.tristao
This show is for coaches and entrepreneurs who want to powerfully connect with their ideal clients to create transformation in the world.
By listening to this show you'll gain insights and tactics to connect with your future clients, and learn how to serve them at a higher level.
We're going to be talking about the strategies and techniques that coaches and entrepreneurs are using to create powerful connections to themselves, to clients, to collaborators, and to their future coaches.
We dig deep into what's really working, and what is NOT! We don't shy away from expressing big goals, and big fears. Allowing you to come away from the listening experience with new insights and new tactics to create clients for your business.
To find more connection in your life and business go to
www.facebook.com/groups/quantumconnectors
Michael Rosenberg 0:00
Hey, my name is Michael Rosenberg and I want to welcome you to the entrepreneurs connection show. In this show, we're going to share the tactics, the tricks, the mindset about how you, a coach, consultant expert, can connect authentically and genuinely, with your audience with your target clients, so that you can create an impact out in the world. And for me, this changed everything I went from going from, you know, slamming the phones, cold calling, to genuinely connecting with people and creating amazing relationships. And if you want to do the same, then I can't wait for you to hear everything that we've got all the amazing experts right here on the entrepreneurs connection show. Welcome to the entrepreneurs connection podcast. We're here today with jack stau. And he helps coaches he is a coach himself. He's an entrepreneur, and he helps other coaches to speak more powerfully with their ideal clients with their current clients using personal branding, and communication. And without further ado, I'm just going to open it up to you, jack, to kind of share a little bit about where how you got started, what results you get for clients and how you ended up doing that.
Jack Tristao 1:14
Thank you. Thank you, Michael. It's a pleasure to be here. Thank you very much. I'm very I'm glad you invited me over here. I started out as a life coach back in 2012. I always wanted to give back. And I didn't think that I was making the most of my talents, my skills. I was working in sales, I was selling something, but I didn't believe in what I was selling. So I became a life coach. I went through a long process like 200 plus hours of training. And I wanted to to train people to go to the next level. So we follow this recipe, I became the life coach. And then I was working as a business coach as well. But I couldn't sell was like, I when I was in front of an audience, I felt that I knew everything I had to note, but people weren't interested in what I was saying. So I wanted to become a professional speaker, that's when a year later, I created a different method with my master coach, and it was designed to help people become better speakers. And I was in love with that it was everything I wanted. Because I needed to implement that in my life. So I could behave bad and you know, have a better performance in front of an audience. So that was designed for public speaking. And I did that for some years. But because it was a life coach, and some of my clients, students, people that were attending my my life seminars, they will all coaches as well, I kind of spoke the same language and the the testimonials that was I was I was having, getting from them at the time, they were all coming spontaneously from coaches. So I I kind of perceived that. That's when this this whole thing started, I started to help coaches speak better to, to connect and inspire their clients, they need to connect with their prospective clients. And they also need to inspire their current clients. That's how it all started back in 2014. Going on six years now.
Michael Rosenberg 3:36
Wow. Thanks for sharing that. You know, so what, what's so I'm gonna I know I said, we're gonna do one question, but I'm gonna ask you to what's your favorite result that you've, that you help clients to achieve?
Jack Tristao 3:52
I helped clients stop. I had this difficulty, which was a challenge. You can you could put it away. I couldn't create content. I was afraid of creating content. And I faced that challenge by becoming a better speaker. And then I would feel more comfortable in front of a camera or an audience. And I wanted to be able to to be asked questions, like, the way we're just doing now. And I wanted to be able to feel comfortable and then deliver a proper story, like a good story with the proper lesson to teach something. And that's what I did with my students. Some of them couldn't go on with their business they were working with helping clients on one on one sessions. And they weren't. They weren't exposing themselves. They they they weren't performing well. And and delivering Have a better message I have a student who became like, she was invited to speak on TV after she she did the the course with me. And she was so happy. Yes. Because she, she tried to record a video to try to speak in public. And she was just speaking too much. I'm always saying that, because we confuse being as, like being a communicator versus being communicated. And sometimes you think you'd be fine, I'm okay. Because you know, I don't have problems with that, I feel confident. And I do okay, on stage because you feel comfortable, it doesn't mean that you're good at that. And that's the main difference. So sometimes you kind of speak too much. And you miss the opportunity to really connect with your audience being empathetic and understand what other people want to listen to. And this student of mine, she, she had, it was the same case as mine, she would speak too much she didn't know where she was going. She sometimes she was just all over the place. And you don't you don't know you don't realize what people want to listen to. And then she, she started to calm down, like to slow down a little bit, and then tell personal stories, leave lessons, and do everything that I teach in the course. And then she started to record videos, she created a brand she was online on social media, she was a nutritionist. And when she was invited to go on, on TV, like to give an interview, and I remember she texted me at the time. She was like, Oh my god, I got invited to go on TV to give an interview. And and now I know I can, because she could have been invited. But she would have said no. She would have I don't believe that the world was the world knew like do universe knew that she was ready. And once you're ready, you kind of tell the world. I can't and and then you attract invitations, things like that would kind of come your way.
Michael Rosenberg 7:19
Yeah. I love that. So that thank you for sharing that story. Because I think it gives a little bit more context around like how powerfully you impact people's lives. And the next question I want to ask you is, you know, what is the number one insight or tactic that you can give to coaches that they can implement today to connect more powerfully with their prospects with their audience and turn those people into clients that they can serve?
Jack Tristao 7:49
That's an excellent question. The number one thing, it could be easy, because it's something that you already have. But it's challenging. On the other hand, the word is authenticity. And I'm repeating myself all the time. People ask me that, how can I start being more compelling with my message? Is that like a shortcut? Is that like a? And the answer is authenticity. Be yourself. And people say, I do that. I'm not pretending to be someone else. But we do pretend to be someone else sometimes. Because we don't want to be ourselves. We don't want to be truthful. Sometimes because we feel the exposure, we don't want to be judged. So we don't talk about ourselves, which is explain which is we teach, we would tell them what they should be doing. And that's the biggest mistake we can make. Because people want to trust us. So once you start being authentic, and you show that you are human, you're going to show your audience that you are the same all the same. So if you come up to someone and stop telling them or explaining a teaching something like a special technique, something you believe to be a value. They'll be like Who the hell are you? And and because they don't trust you yet. And once you get them to trust you it's not that that's the first step like the first process you you have them trust you and then you sell whatever you want to sell. That's the second step. It's a different process. Not gonna go not gonna get into that now. But it's so much easier to sell what you can provide the service you provide when they trust you because now they can listen to you. And sometimes when we lose a sale when we lose people's interest, it's not a stop because You're not selling it well, or saying the right words or using the right strategy, the right technique, it's because they, they're not listening to you, they're not even listening to you, because they don't trust you yet. So when I say authenticity, I mean, talk about your own experience, if you to teaching someone a technique to improve their lives, you have to tell them a personal story, where you went through that very same experience yourself. And, and when the one that made you learn that technique, you could have read that from a book, but you have to have experienced that, and then you pass it along. And people will trust you. Because now Okay, when you tell a person, sorry, it could be like a two minute story very short one, if you tell that story,
Unknown Speaker 10:53
the people, they may not have lived that story, because it's your story. It's your own experience. But they may have lived the same emotion. Because when you tell a story you visited, you visit the emotions that you felt at the time. And people will relate to that, okay, I don't I did. I, I've never gone through something like that. But I remember feeling that way. And that's what actually, that that's, that's what we have in common. We all feel emotions. And when your audience, when you when you let them feel the emotion, they are going to know a little bit about you, okay, now I get it. Okay, we kind of the same, we have something in common here. So then they start trusting you just a little bit. But it's it's the right amount, like just a little bit for you to start gaining their trust. And that's when you have the connection that we tend to, to struggle these days. Because everyone is trying to get people's attention. And they trying to say something interesting, something unexpected, something cool, different. And people are like, Okay, I get it. So this one is saying this, that one is stitching something interesting. I like that. But I don't know any of those. I don't know you guys, and you need that you need to connect with with the with your audience to have people know you. And they're not going to know you by the teachings you're providing. They're going to know you because of your own story. So that's why I encourage all of my students, my clients do tell personal stories, it feels uncomfortable in the beginning, because you're not used to doing that. And you don't want exposure. You don't want people judging you. You don't want people to know your your personal life. But that's actually what they want to know in order to trust you. So the answer to your question, in summary would be authenticity. Be yourself, tell personal stories. Tell your audience what you went through in order to gain that knowledge so that you can provide them with the lesson.
Michael Rosenberg 13:19
Yeah, what I'm taking away from from your, from your insight is be a person that people want to know first, and then be a coach who can help people after?
Unknown Speaker 13:33
Yes, yes.
Michael Rosenberg 13:34
So I think that I loved everything that you said. Totally agree. Thank you so much, jack for being on this on this podcast. Welcome. If people want to hear more about you and your journey and get to know you and possibly work with you, how can they get in contact with you?
Jack Tristao 13:57
They can go to expand your brand intensive.com that's that's the website of my program. And that's when where you can find me. They can look me up jack tree style, Instagram, Facebook.
Michael Rosenberg 14:13
I'm all over. Perfect. Thanks so much, jack. Thank you. Thank you so much for listening to that episode of the entrepreneurs connection show. I hope you took away some valuable gems. But sit back relax because we have an amazing guest coming up right after this. You're not gonna want to miss it. And come on it's pretty short episode. So you'll definitely want to stick around so you can get these jams.