How Jacqueline Yvette uses her neuro marketing method to create connection and clients at scale
Jacqueline Yvette is a master of her own Neuro Marketing Method, in this episode she shares a few key strategies to connecting with your audience at scale.
Connect with Jackie:
https://www.facebook.com/jyfournier
https://www.instagram.com/jacqueline_yvette/
Magnetic Messaging Guide:
Magnetic Sales Content Workshop:
https://bit.ly/offerpostanatomy
This show is for coaches and entrepreneurs who want to powerfully connect with their ideal clients to create transformation in the world.
By listening to this show you'll gain insights and tactics to connect with your future clients, and learn how to serve them at a higher level.
We're going to be talking about the strategies and techniques that coaches and entrepreneurs are using to create powerful connections to themselves, to clients, to collaborators, and to their future coaches.
We dig deep into what's really working, and what is NOT! We don't shy away from expressing big goals, and big fears. Allowing you to come away from the listening experience with new insights and new tactics to create clients for your business.
To find more connection in your life and business go to
www.facebook.com/groups/quantumconnectors
Michael Rosenberg 0:00
Hey, my name is Michael Rosenberg and I want to welcome you to the entrepreneurs connection show. In this show, we're going to share the tactics, the tricks, the mindset about how you, a coach, consultant expert can connect authentically and genuinely, with your audience with your target clients, so that you can create an impact out in the world. And for me, this changed everything. I went from going from, you know, slamming the phones, cold calling, to genuinely connecting with people and creating amazing relationships. And if you want to do the same, then I can't wait for you to hear everything that we've got all the amazing experts right here on the entrepreneurs connection show. All right, welcome to the entrepreneurs connection show, we're on here with a super special, fantastic, amazing guest, Jacqueline event. And she is a serial entrepreneur. She's a marketing consultant, writer, communication expert. She's own product based businesses, service based businesses. And now she spends most of her time coaching entrepreneurs on their marketing and sales. She is the founder and creator of the neuro marketing method, which we're going to dive into a little bit today. And I'm just gonna, you there's so many more amazing things that Jackie Jackie, I'm going to call you Jackie has done in 2020, whether it's been selling over 800 plus high ticket programs, with her marketing brain behind it to so many other things. And I'm just going to let you share a little bit about your story and how you got started and what you're doing now. And we'll just dig in.
Unknown Speaker 1:51
Oh, hey, so glad to be here. Thanks for having me. I'm really excited to chat with you and your people and talk about all the things I basically was an entrepreneur in the womb. I'm pretty sure I was like, you know, selling things in there. I don't know. Anyway, I
Michael Rosenberg 2:11
opt out of the womb and yeah, like, let me sell you this scapple. Doctor.
Unknown Speaker 2:15
Exactly, exactly. Yeah, I was that kid who was always selling stuff and being a little, you know, hustler. So anyway, um, I really didn't have a normal job ever. I worked at Lululemon casually, on the side to make some extra money when I was getting started. And really didn't make any money because I spent all of it at the store after I got my paychecks. So it really was pointless, honestly. But I yeah, I've never had like an another job. I was 1819. When I started in actual online business, I was doing other business stuff before selling products and things like that in my in my town but, and I created like a babysitting business and did all these things. But I got started an online business when I was 19. And I was blogging and doing fitness and health consulting and selling little ebooks and nutrition plans and things like that when I was a freshman in college. And I was in my dorm and I didn't know what I wanted to do with my life. And Excuse me, I thought that I was going to be in music Actually, I thought I was going to be a songwriter, and love music, and ultimately decided that the music industry is not for me as a career, but more so like a fun thing. But the whole point that I'm getting at is with music. I wanted to be a writer, like I wanted to write the songs I didn't want to perform. I just wanted to like write lyrics. And it was really fun for me to do that. In high school and in college. So I've been a writer for a long time. And I've been using my words to sell and to enroll people into ideas. Since I was really little. I made like PowerPoints and like, you know, explanatory booklets to enroll my parents and to getting me a puppy and things like that, like, wow, as a kid. And so, yeah, I always kind of knew I was going to be doing my own thing, and probably something with writing. So I got started in my first online business when I was 19. And I was trying to figure out what I was going to do in life. And everyone was telling me to like get like a conventional job. And I was like, I don't think so. And I went to the library one day and was checking out all these like business books and trying to figure out how to sell stuff online. And I ran into someone who ended up becoming my first mentor. She was doing a talk in at the library, like very, very synchronistic. And she was talking about how she was making money online doing social media management. She's a mom and she was like 28 and I was like, Oh my god, I want to be you when I grow up. And so I ended up shadowing her And she was my first mentor and kind of my first. Like it, that was the first introduction, I had to online coaching. I didn't know this was a thing to coach people or to do strategy or consultant on the internet. And long story short, I ended up consulting local businesses on their marketing and their business plan and you know, things like that and didn't even know I was good at that until I just gave it a whirl and figured it out and ended up changing schools, changing majors studying all that and got a you know, business degree, did all the things, studied marketing and social media and communications and ended up interning for some of the biggest entrepreneur brands, lifestyle brands, I worked with the like number one dating and relationship coach in the country. And she was like one of my first clients. And I helped her develop her online course and launcher program and ended up on the Steve Harvey show, through connections from her and did that feature. And it just kind of unraveled from there. And and that was back in 2012. Really, when that kind of started, you know, taking off and wow, this was supposed to be a short story, but it's not really
Michael Rosenberg 6:22
can never tell you can no never tell a short story. Well, you know,
Unknown Speaker 6:26
no, I
Michael Rosenberg 6:27
won't become a long story. Yeah,
Michael Rosenberg 6:29
that's the best way. Okay, so what happened next? So yeah, you got that was kind of your star. And then a nutshell, yeah, in a nutshell, in 10 seconds, because obviously your life has lasted way longer than 10 seconds.
Unknown Speaker 6:44
Yes.
Michael Rosenberg 6:45
What, um, what are you? What are you up to now? Yeah, How'd you end up doing what you're up to? In this press? Yeah.
Unknown Speaker 6:53
Yeah, good question. Yeah. So I'll admit, when I got started in online business, I was kind of like, Okay, cool. How do I figure out this whole thing? How do I crack the code. And I kept seeing all of these sort of methods and tactics and strategies and things and people saying that you have to do X, Y, Z, all over. And I tried everything. I threw spaghetti at the wall to see what stuck. I tried all of it. And it really honestly didn't work that well, in the beginning. Like, I was like, why isn't this working? as well as I wanted it to what it Why isn't my business like really taking off in this in the way that it seems like other people's are? And I was pretty confused. Because I had, you know, worked with a lot of in person brands, you know, brick and mortar companies, and I worked with some of the big name agencies, like I knew marketing, I was like, what, what is this? Why isn't it really working online, but I realized that I wasn't really using the same principles that made it successful offline. Or, you know, with these bigger companies on social media, when I started in that bubble, I was really just listening to all these tactics, and just trying to like, throw stuff out there. And I realized what it was, was that I was actually disconnected to the human element of it all. And I kind of forgot, since this was like social media, that these are real people with real hopes and dreams and desires and problems that they're looking to solve. And just kind of throwing all these techniques together and telling them why have this awesome product that they need, doesn't really work. It doesn't really work. People don't care, honestly, we think that they care way more than they do. People really don't care that much. And so when I sort of got over myself, and figured that out, and it took, like, you know, a couple months of trying things, this is like, right when I started. It was like, oh, okay, so the reason why this isn't working is because I'm not really connected to people right now. And so I threw myself back into doing research, and studying psychology and human behavior and all that what I realize is all that marketing, and sales to really is like, practical and Applied Psychology. Like that's really all it is. It's it's understanding humans, and the way that they work, how they operate, what what I mean, we're all fairly simple creatures, you know, when it comes down to it, and then showing up with that understanding and being a human in return. And, you know, people just have problems that they need solved. And if you can provide that solution in a market and communicate that effectively, you're good. And then you get to have fun and be creative with it, but having that foundational understanding of like why people do what they do and what they need to hear and what they need to feel and understand. And understanding that communication has to be emotional and sales is emotional and decision making is emotional. And without that it ends up just being a bunch of tactics that really don't work predictably and sustainably. So I sort of studied that a ton started implementing it with my clients at the time, and got more clients saw them getting getting results after I started teaching this, and slowly but surely, I put together this, you know, collection of assets and frameworks and understanding was that became the neuro marketing method in its first iteration. And so that's kind of how I got started in what I do now, which is supporting coaches and consultants and entrepreneurs of various kinds, with marketing and selling and growing their businesses, from a human perspective, using psychology, and really speaking to people effectively.
Unknown Speaker 11:04
And I love it. And it's great. And I like to say that I like to make business more human, and really keep it connected. And I think that there's a misconception that if, if we're focusing on relationships, or if we're prioritizing connection, that you won't grow as fast because you can't possibly be connected with tons of people. And you can't possibly scale that way. And it's just not true, you can still have connection and intimacy and relationships and still think like a real human and market that way, even when you're scaling and growing. And now I work with multiple six figure and seven figure entrepreneurs on this. So they can stay connected, grow their businesses, have actual effective marketing, that feels really good, and focuses on prioritizing all of that.
Michael Rosenberg 11:58
Hmm. I would love for you to speak on your thought process behind the customer's journey. Right? I know, that's something that you we were talking about before that you have a very unique perspective, which is totally lack, like lacking in a lot of people's, you know, strategy. Yeah.
Unknown Speaker 12:20
Yeah, for sure. I'll share a little short story. A couple years ago, I was on the phone with with my friend Maria. And she was like, my contents working things are going pretty well. I have this big, big Facebook group and people are buying and things are growing pretty quickly. But I feel like it could just be better. Could you like, tell me what you think? I was like? Sure. So I go, and I take a look at her at her facebook group and check out what's happening. And I was sharing with her a little bit about my, like, philosophy on this. And she was like, Oh, my gosh, you're so right. And what we discovered was, all of her content was content that is specifically for people who are red, hot and ready to buy it was like, hey, I've got this deal. If you want it, here you go. Or, like, I've got this awesome thing to buy or, you know, five hours left before the doors closed on this, like it was very much if you had already known this person, and you like them, and you trust them, and you have all this information and understanding of what they sell and all those things. Like let's say it's your favorite product in the world. And they send you an email and they go, Hey, Michael, you for you know, the rest of the weekend. You have 50% off on this item. If you already wanted it, you'd be like done. I'm on it. I'm buying. Mm hmm. No worries, you know, like, Black Friday was last weekend. You know, I bought a bunch of stuff for Christmas for my family, from brands that I know like interest that I've known for years, because they just had a deal. They didn't need to convince me why I needed to buy their product. They didn't need to tell me anything other than the fact that they're they've got a deal going on and where I can get it right. And so this was really cool, because I ended up talking to Maria about how there are a lot of people who are not ready for that. And she's leaving a lot of money on the table. And she found it really helpful because what we talked about is that there there's a journey that people go through. I like to say they go from cold to sold and they come in ice cold they don't know you right they let's let's just think about it. Where did Where do they come from? How did they find you like as you're listening to this think about how do people get into my world? It could be through a Facebook ad. It could be through someone recommending you it could be through a YouTube video. Maybe they searched you on Google maybe they met you in person at an event. There's all these ways that people enter into your world but they don't know much about you yet. Unless someone like told you told them everything about you. That's not super common. So they come in pretty cold. They don't really know why they're here. Yeah, they're like a stranger at this party. They're in your house. And they're like, this is the first time I've been here. I don't really know what I'm doing, like, Who do I talk to? Why am I here. And then they have to go through this whole journey of like, meeting you getting to know you understanding like exactly who you are, what you do what you maybe possibly have to offer, they don't come and look and like, Am I gonna buy from this person, they come in just wanting to meet you first, and understand you. And then somewhere along the way, they hear you say something, or they, they read something about what you do. And it triggers something where they're like, oh, that resonates with me, that makes sense to me. And there's this whole pathway that they go on, with, like I was saying before, all these emotional touch points, where they become aware of the problems that they have, and then they become aware of the solution that they need to solve that problem, then they become aware of the product or the thing that's going to give them that solution. And then they become aware of the path, that's going to get them the product to get the solution to solve their problem. And all along the way, there are things that you can say and do and in your communication, to move them through this journey. It's like, extra like that on game, Candyland. I feel used to play as kids,
Unknown Speaker 16:26
where you're like, it's like all these loop de loops and like turns and you're going down the ladders and all the things to to get to where you're headed. And your customer is doing that they go from, you know, not even interested, they're brand new, to kind of like this nurture space where they're not yet there. But they're getting nurtured, they're warming up. And then they go to this like now place where they're, they're red hot, they're like, okay, now I'm ready. And all they are looking for is that type of content, that gives them the right opportunity to push them over the edge and make them buy. So I think what we have to keep in mind is that most of our buyers, most of our audience are in the middle. They aren't brand new to us necessarily. They're not ready to buy yet. But they need to understand various things about us and what we do and what we have to offer and why they should care why they should spend their attention, even looking at this before they're ever ready to move to the place where they're ready to buy. And so if we're only focusing on people who are already, they're already ready, we're missing out on all these people. And the thing is, is they don't get to red, hot and ready to buy, they don't get there on their own. It doesn't just happen like one day, they're like, yep, I want to buy from Jackie, that's what I want to do today, like that doesn't actually happen, we have to help move them there. And that is through this, this method of moving people through the buyers journey through your content through the way that you're communicating with them through the way you're talking about what you do. All of that moves people down this buyer's journey. And if we're not doing it, they're just sitting there. And so people are leaving a lot of money on the table because they're like, Oh, my audience isn't buying, but they're not doing anything that would move people down this pathway to buy. And it's a it's a longer play, like and I think that's why sometimes this is a little like unsexy to talk about, because it's not as awesome as like, I made one post and got a million dollars. It's like, No, these are this, this process is constantly moving the people who are cold and brand new into the section where now they need to be nurtured. And at the same time, it's moving people who are who have been, you know, kind of in the not yet nurtured to the ready to buy space, you know, it you're moving people through these sections. And sometimes that can take, you know, weeks or months or longer. But I always get very excited when I get messages from people who, you know, get on my calendar, and we get on a sales call, or they purchase something and they go I've been following for three years. And it just wasn't the right time for me. But now it is and I'm really excited. Or people who are like, Yeah, I just started following you three days ago. But now I'm ready to sign up for, you know, this five figures thing. It's different for everybody. But it's worth putting in the time and energy to move people through this journey and to do that work and have an understanding of your people. Because it you know, it will it does work. Even if for some people it takes a bit longer. It's then you end up converting a lot higher percentage of your audiences and helping a lot more people.
Michael Rosenberg 19:55
Wow. Well Jackie, thank you for sharing all these amazing stories. strategies and knowledge and insights, where can people get in contact with you and find out more about you and working with you and connecting with you and everything like that?
Unknown Speaker 20:16
Yeah, so you can go to Facebook and type in check Namie. vet, if you want to find me there. And you can find me on Instagram, Jacqueline underscore Yvette. And I'm sure Michael will put that in
Michael Rosenberg 20:30
the show notes. For sure.
Unknown Speaker 20:32
Yeah. And then and Yeah.
Michael Rosenberg 20:34
Did you say that you had something top secret that you could share with people?
Unknown Speaker 20:41
Yeah, Yeah, I do. So I would love to give everyone a messaging and content audit. And what that is, is it is a little booklet PDF format, where you can go through and essentially audit your own content and your messaging. So you can see like, Where am I not being clear? What's going on? How good am I at communicating my message? And you can you can go through that and see where where the holes are and where the gaps are for you. And make some adjustments. So I will make sure that Michael gives that to you guys. And I will also get a Yeah, I'll get a link for you Michael. It will be a
Michael Rosenberg 21:26
link down below for sure.
Unknown Speaker 21:28
Okay, cool. Yeah, so I'll make sure you guys have that and go through it. And please reach out to me on Instagram and let me know what you thought of this episode. If you have any questions and feel like I rambled for like an hour, but I hope it was helpful. And yeah, reach out and let me know if you enjoyed it.
Michael Rosenberg 21:47
Thank you so much for listening to that episode of the entrepreneurs connection show. I hope you took away some valuable gems. But sit back, relax, because we have an amazing guest coming up right after this. You're not gonna want to miss it. And come on it's pretty short episode. So you'll definitely want to stick around so you can get these jams.