Lisanne Murphy shares how she helps her clients to position her clients' products to actually solve a problem when using facebook ads or organic marketing.
Lisanne Murphy is an amazing facebook ads expert and podcast host who helps her clients to reach and connect with their Dream Clients.
Connect with her here:
https://www.facebook.com/lisanne.murphy.3
https://themarketingmatrix.simplecast.com/
This show is for coaches and entrepreneurs who want to powerfully connect with their ideal clients to create transformation in the world.
By listening to this show you'll gain insights and tactics to connect with your future clients, and learn how to serve them at a higher level.
We're going to be talking about the strategies and techniques that coaches and entrepreneurs are using to create powerful connections to themselves, to clients, to collaborators, and to their future coaches.
We dig deep into what's really working, and what is NOT! We don't shy away from expressing big goals, and big fears. Allowing you to come away from the listening experience with new insights and new tactics to create clients for your business.
To find more connection in your life and business go to
www.facebook.com/groups/quantumconnectors
Michael Rosenberg 0:00
Hey, my name is Michael Rosenberg and I want to welcome you to the entrepreneurs connection show. In this show, we're going to share the tactics, the tricks, the mindset about how you, a coach, consultant expert, can connect authentically and genuinely, with your audience with your target clients, so that you can create an impact out in the world. And for me, this changed everything. I went from going from, you know, slamming the phones, cold calling, to genuinely connecting with people and creating amazing relationships. And if you want to do the same, then I can't wait for you to hear everything that we've got all the amazing experts right here on the entrepreneurs connection show. All right. Welcome to the entrepreneurs connection show I'm on here with the one the only Liz and Murphy. She is a former academic turned Facebook ads expert, okay. And she helps clients reach ceilings, they didn't even know by helping them to reach their dream traffic. She's become the dream traffic lady. And she's the creator of Midas touch social six figure Facebook ads agency and education platform with three companies to cross the seven figure mark. She's got so much experience and it's all deep in love, and understanding and all this juicy goodness of connection. And her journey has led her to host the amazing marketing matrix podcast, which hit the number 18 in business entrepreneurship within the 24 hours of launch of that podcast. And she's just all around amazing. I'm gonna turn it over to you, lizanne. And I want you to just share a little bit about your story and about, you know, how you got started and what you're doing now and all the amazing stuff you're up to?
Lisanne Murphy 1:56
Yeah, well, Michael, I really appreciate you having me on the show. It's so good to spend time with you. For those of you that don't know, Michael and I are in masterminds together. And so we get a chance to geek out on our business every week together. So it is seriously an honor and a pleasure to to be here with you on the show today. So yes, I am lisanne Murphy, as Michael said, and my journey in the entrepreneurial world has been all over the place and kind of a rocky one, which I think that's very, very common for most entrepreneurs. The business that I'm running right now is actually my third online business. And the both two, the first two both failed miserably. And, but they both led me to what I'm doing today. So I and I in between my entrepreneurial ventures because I had my entrepreneurial tail between my legs, so to speak, I kept going back to corporate back to traditional jobs, and then the entrepreneurial bug would bite me again, and I would come back to it. But the main issue with both of those businesses, one one was an info product business. My first business was an info product business. And it was a course to help college students really find their purpose so that they weren't just wasting money on tuition. But they they could figure out what it is they wanted to do. So they could use their their time and their energy the most effectively in college. But that was the thing. That was the problem that we had, we had three major problems two had to do with the fact that we didn't understand our customer very well. For a college student. There are two things that college students don't have enough of one is time and one is money. And what does it take to do a course it takes time, and it takes money. And so we had Well, it was a great idea. It was flawed from the start because we weren't considering our customer. And the second issue we had was leads, we just couldn't get enough leads. And so because we know that leads are the lifeblood of any business. So because we didn't have that, our business just kind of fizzled out. And we and we went back to to the it was a partnership between three of us we kind of just like went back to all doing our own things. And then the second venture I started in the middle of my master's degree, instead of doing an internship, like most regular people, I decided to start a business instead and like create, like my own internship by starting a business. So I started a real estate investing company. And that was ill conceived from the start as well. didn't even realize it. But the biggest issue there was again, I didn't First of all, I wasn't crazy passionate about real estate, it was for me, it was like in my mind at the time, I was like, Okay, I'm gonna make my money with this so that I can pay for my passion. And what I didn't realize is like to start any business, it takes so much time and so much energy, that if you aren't passionate about it, you're just not going to find the time to make it work. And it's just going to be just drudgery doing that doing that work. And so I my heart wasn't in it. And in combination of that there was the real estate market at the time in Utah where I lived was an interesting place and for real estate investors it was just a tough market to enter into a tough market and in a business that you're just new and fresh with was just not good. And I it failed again because of leads and so I just I realized that like
Lisanne Murphy 4:59
it doesn't matter. are how great your businesses are how much energy and heart you put into something, if you don't have leads, your business is going to die. And it's not about whether whether your business is good or not, it is just it is about traffic. And so after my master's degree, I had an opportunity to dive into marketing. And I took it because I was like, Okay, this is the main reason why both my businesses failed is like it was a lack of understanding of my customer and a lack of traffic. As again, if I can figure out the traffic component, then I would be set. And so I worked for a publishing company. And I did all of their marketing, we did all kinds of marketing, I mean, print, print, and news marketing, radio and TV spots, email marketing, mailers, catalogs, social media marketing, and I manage all of it. And so I learned a lot about different channels. But I fell in love with Facebook for one reason. And the reason was the analytics, the capacity to be able to know dollar for dollar, exactly what's happening with your money. And if it's bringing you a result or not, that just like blew my mind as an entrepreneur, or sorry, I wasn't an entrepreneur at a time, it blew my mind as a marketer, of just like, Whoa, like, we can spend thousands and thousands of dollars on a billboard or on a TV or on radio, but like, we just don't know, 100% the effects of that it's just like this awareness, this Omni presence type of marketing, which is still effective. But with Facebook, it is like you get you put in this much money and you get this much out. And you know, every second of every day where it's at, it just was mind blowing to me. And so I dove even deeper into Facebook after getting exposure to marketing, and just absolutely fell in love with it. And one thing led to another where I was running ads for friends just for free for fun to test out my ideas. And things just started going buck wild amazing for them. And so they started referring their friends and like Dude, I have this friend who is like she's she's just having crazy success with my ads. And it just word of mouth snowballed into this full time coaching and agency business around Facebook ads, and it's driven home that point if the power of leads people pay me, too, keep their business alive by driving them quality leads into into their business. And, and so I mean, I if you would have asked me, like, I've been doing this for about three years now. So if you would have asked me, you know, five years ago like that, you know, yeah, you're gonna be running your own business running ads. I'd be like, what, what's a Facebook ad? And I don't even know. Yeah, right. You know,
Michael Rosenberg 7:27
is Facebook.
Lisanne Murphy 7:28
Yeah. But I know, right? It's kind of it's kind of this like elusive gold that everyone's seeking after, but no one knows if it actually exists. So anyway, it has been a party and it has been a dream. And I've been incredibly, incredibly blessed to be working to work with amazing people. And have those amazing people refer me to other amazing people. And so yeah, so now I'm now I've just turned into this like marketing obsessed, lead generation. Ninja, we call in my community, we call it stuff ad ninjas. So yeah, that's kind of that's a bit of my, that's like the the condensed version of my
Michael Rosenberg 8:05
cipher condensed story. I loved it, though. And thank you for sharing all that. And I think it's, um, I think it's important for people to know that like, this is the third time around, and it's, now it's moving. And you had to learn those lessons from before of not knowing your client and or not considering who your client would be. And then not being able to generate leads, and now you are generating leads, not only for yourself, but for others. And I'm curious, like if you had to condense into one kind of insight that you could share that coaches and entrepreneurs can apply could apply today? Like, what would you tell them in order for them to more powerfully connect with those ideal clients are what what should they be considering when they're either getting started with Facebook ads? Or, you know, just creating their product or their marketing in general?
Lisanne Murphy 9:03
Yeah, yeah. Well, I think I think it really honestly, all of the success that my clients have had with Facebook ads, boils down to this one thing, and there's one thing is a deep psychological understanding of who their customers are and where they are at in their customer journey. So I mean, there's like a ton to unfold there.
Michael Rosenberg 9:32
But so much shall unfold there.
Lisanne Murphy 9:34
Yes, so much to unfold there. But whenever I take on a client, whether it's they're brand new to Facebook ads, or I'm taking over from an agency that they did in the past, there's a clear misunderstanding and it's not it's not their fault. There's a misunderstanding of how Facebook works in terms of like, how it advertises to a person and and and the types of people that are on Facebook and the types of things that People on Facebook are interested in combined with how to talk to their customer in a way that their customer resonates with with that message, you know, because you don't, you don't like when you're sitting across the table with someone like at at lunch or coffee or or like whatever your jam is with people like you can read them. And you can say, okay, like they're following me they're into this or they're asking questions or like, they need to know more information in this area, because there's that feedback. But with Facebook ads, it's like you have to predict that feedback without getting that social interaction. And that is that can be really challenging for people, people fall into the trap constantly of saying, Oh, I know my dream customer perfectly, because I am my dream customer. And I'm like, Okay, well, that's cool and stuff, but like, that's like a sample size of one, like you, you have not proven that you are so common to, you know, the thousands of people that you're hoping will will buy your program or engage with your service. Or, or they'll say something like that the first The most common ones are like I am my avatar? Or who's who, who, whose needs your product like, Well, everybody. You know, like
Michael Rosenberg 11:13
even even though like that, I've heard those both.
Lisanne Murphy 11:16
Yeah, even even though that might be true that everyone can use their product. When you market to everyone you actually market to nobody. Yeah. And so you have to be very specific. So yeah, understanding a deep psychological level, your customer and where they are in their journey is the number one. Number one thing
Michael Rosenberg 11:33
Hmm, and I'm going to ask you a follow up. I know I said, this will be a short one, maybe it won't be but how can someone How can a coach or an entrepreneur? How can they find out deeper? How can they get a better sample size? You know, that's a before they do Facebook ads? Because they want to be prepared to accurately and effectively have, you know, post, you know, have Facebook ads? How does someone like what do you do? What do you tell your clients to do in order to actually find out that information? Not just like, Oh, I'm thinking in my mind, but like, what's happening there?
Lisanne Murphy 12:08
Yeah, yeah, I love that question. So and I'll give you an example of someone that I've been working with a little bit just over the last couple of weeks. So the biggest issue that I see that entrepreneurs do when they post online is they make it all about them. They make it all about what they have to teach about their product or service, or how amazing their thing is. And people don't want to engage with your stuff. People don't want to engage with your product. What people want is they want their problems to be solved. And so like you have to create posts that are oriented towards giving value to fix a problem. Like people people want to produce fix. It's not like I mean, it's, this is what any product, like it's not just like online stuff. I mean, it's like, people don't take Advil for the sake of Advil, they've a headache, like, they want their headache to go away. They're looking for the result of a lack of pain. And so you'll notice like Advil, weather markets, it doesn't, it doesn't say like, our pills are shaped perfectly to go down your throat like nicely, like choose us, like, you know,
Michael Rosenberg 13:15
they're like, get rid of your headache, get rid of your back pain and get rid of this.
Lisanne Murphy 13:20
Exactly. So I was working with this lady a couple weeks ago, we were on a call and she is an amazing, amazing woman. She runs a she's a service that helps parents know how to help their kids have good eating habits, because kids just tend to have really junky eating habits eating is just not a focus of a toddler, right, like they're just too busy to eat. And they have like, like two and a half foods. And so it's just, it's just hard to feed them. So she's a program to like help help parents know how to how to help their kids develop an appropriate relationship with food. So anyway, so she was posting in groups, and she kept posting and saying, get my free guide that has the 27 tips to blah, blah, blah, and get my video series like just hit hit me DM me below if you are hit, I want this if you want a free copy of this, and she posts that in groups, and like there was like no engagement, like none whatsoever. And she was like, I don't get it. She's like, I am literally like giving everything away and like they're not taking it. She's like so I just don't think Facebook ads are gonna work for me. And I was just like, Okay, well first of all, you have to realize especially organically, especially organically, you have to drive with results and with value first I was like I was like post the same thing, but lead with the problem. Like lead with the question and I was like, you know, like maybe start with like a discover the the number one reason why your kids can't sit still at the dinner table or the like,
Michael Rosenberg 14:55
yeah, like raise your hand like Raise your hand if your kid is not eating all the foods. They should Be parentheses. I've been there too.
Lisanne Murphy 15:03
Exactly, exactly. That's such a great example. And then when they and then when someone raises their hand, then you engage with them, and you can send them all the free stuff. And so she did that. And literally overnight, she was just like, my post, like, has like, literally hundreds of comments like since doing that, and it's like, the offer didn't change. But she was engaging with the results, not the solution.
Michael Rosenberg 15:27
Hmm. Yeah, that's a super. That's a really juicy distinction right there. Because, yeah, you want to sell the vacation? Not the plane ride, right? Yeah, like, so. Yep. lizanne This is so amazing. And I'm, we could literally talk for hours about this. I'm, I'm sure of it. But if people want to get in touch with you, if people want to learn more from you, where can they find out more? How can they connect with you?
Lisanne Murphy 15:53
Yeah, yeah, so two main places. If you want to learn more about the cow, I think about marketing, of course, the marketing matrix podcast, which Michael mentioned in the beginning, you can go to the market matrix, the marketing matrix, podcast calm. But we also have conversations about marketing in my facebook group. So feel free to come over there. So our Facebook group is called Facebook ads for coaches, course creators and lifestyle econ brands. I know that's like a terrible name in terms of sexy appeal. But it's a great name in terms of Facebook, SEO appeal. So it works out well for us. But you can join that@www.facebook.com slash groups slash FB ad ninja. So those are like the two places have a conversation with me listen to the stuff we talked about. But I hang out in the group often and like I just did a training just earlier earlier today, based on when we filmed this on how to manage the rising ad costs during the holidays. So we do all kinds of cool stuff in there. So So come on, come on over and we'll hook you up.
Michael Rosenberg 16:50
Hello, man. Thanks so much for being on here. lizanne you've been listening to the entrepreneurs connection podcast, and go check out all his AMS information, the marketing matrix podcast.com, or is it just the marketing matrix?
Lisanne Murphy 17:05
Oh, it says podcasts on the end the marketing majors podcast calm Yeah,
Michael Rosenberg 17:09
I love it. Thank you so much for listening to that episode of the entrepreneurs connection show. I hope you took away some valuable gems. But sit back, relax, because we have an amazing guest coming up right after this. You're not gonna want to miss it. And come on. It's pretty short episode. So you'll definitely want to stick around so you can get these jams.