The Entrepreneurs' Connection Show

How to Use an Outbound Strategy to Create New Clients with Daniel Ramsey

Episode Summary

Daniel Ramsay really shares his story in this extended interview. He also shares about some of his greatest strategies to help clients have more success using a strong outbound strategy.

Episode Notes

Daniel Ramsay really shares his story in this extended interview. He also shares about some of his greatest strategies to help clients have more success using a strong outbound strategy.

 

Connect with Dan: https://www.facebook.com/daniel.j.ramsey.9

Join The 5-Day Group Impact Launchpad Challenge: https://bit.ly/GIClaunchpadchallenge

 

This show is for coaches and entrepreneurs who want to powerfully connect with their ideal clients to create transformation in the world.

By listening to this show you'll gain insights and tactics to connect with your future clients, and learn how to serve them at a higher level.

We're going to be talking about the strategies and techniques that coaches and entrepreneurs are using to create powerful connections to themselves, to clients, to collaborators, and to their future coaches.

We dig deep into what's really working, and what is NOT! We don't shy away from expressing big goals, and big fears. Allowing you to come away from the listening experience with new insights and new tactics to create clients for your business.

To find more connection in your life and business go to 

www.facebook.com/groups/quantumconnectors

 

Episode Transcription

Michael Rosenberg  0:00  

My name is Michael Rosenberg, and I want to welcome you to the entrepreneurs connection show. In this show, we are going to share the tactics and tricks the mindset about how you, a coach, consultant expert can connect authentically and genuinely, with your audience with your target clients, so that you can create an impact out in the world. And for me, this changed everything I went from going from, you know, slamming the phones, cold calling, to genuinely connecting with people and creating amazing relationships. And if you want to do the same, then I can't wait for you to hear everything that we've got all the amazing experts right here on the entrepreneurs connection show.

 

All right, welcome back to the entrepreneurs connection show we have a returning guest here, Daniel K. Ramsey, super excited to have you back on the show here. And for those of you that don't know about Daniel, Daniel, will you just tell them a little bit about yourself?

 

Daniel K Ramsey  1:00  

Right? Where do I begin? It's a long, long story, but I'll give you the shortened version.

 

My online journey is kind of been of one of ups and downs really highs lows as like with anybody. It's took me a while to get to this point. In fact, do you know where like, I'll use the analogy when you're going on a mountain road and the loads of little paths, and you kind of like try and take these little paths and then you find out the wrong path and you come back onto the main road and then take another little path and then come back. That's going to be like my online journey iPad, what the course shiny object syndrome, whereby I have tried every and anything. But then I've tried how to digital marketing agency. As I said before, Social Media Marketing Agency,

 

affiliate marketing, I've tried so many different things. But then the one thing that kind of stuck with me is I love helping people I love making an impact in people's lives. I love watching people going through that journey of from A to Zed really, I don't know why people say B because that's just only the second or after a so A to Zed. I love watching people from A to Zed. And that transformation really, and building their business and taking away the overwhelm and giving them a ha moment after our moment. So that's coaching is my thing really make an impact and impact in as many people's lives as possible. So that's why I've ended up being a coach. It's the reason why I'm here now. Yeah. But can I just say, Sorry, you know, everybody talks about shiny object syndrome. Sorry, I'm gonna go off on a tangent here. Yeah, I read a Facebook post, I said, and it kind of stuck with me that shiny object syndrome shouldn't be looked at as a bad thing. everybody's like, Oh, my God, you got shiny object syndrome, you need to stick to one thing. But then somebody said something that stuck with me is like, shiny object syndrome isn't shiny object syndrome. It's basically you finding something that resonates with you. And if that thing doesn't resonate with you, you will move on to the next thing, and it's moving on to the next thing until you find something that is you then and then you'll stick with that one thing. And I'll use a woman analogy.

 

Michael Rosenberg  3:08  

It's like all Daniels analogies have to do with women. In case you didn't hear the earlier episode, they all

 

which is great.

 

Daniel K Ramsey  3:18  

You know, it's like having loads of girlfriends, and then finally find the one that he married and the one that he loved. And then that's what he should look at it like not just look at it as like a bad thing. where people go, Oh, my gosh, shiny object syndrome, object syndrome. So yeah, I want you I try not to use any more women analogies.

 

Michael Rosenberg  3:34  

No, it's fine. I just, I just thought it was funny. Yeah, well, thanks for sharing that. You know, we were talking a little bit before this about kind of you wanted to share something sneaky about the one mistake or the top mistake that you see people make? Is it a shiny object syndrome? Or is it something else? When it comes to connecting, like connecting with her perfect clients?

 

Daniel K Ramsey  4:03  

Do you know what? Those two things really outreach, I did touch on that a little bit before not doing enough reaching a business. I think coaches more than me is not their fault as well. They can coach they can transform people's lives. But the only thing that they do not suck up, because that's really, really wrong. They do not do enough marketing. They don't market themselves enough. And it's because they've never learned I've sort of took programs and I spoke to one of my clients last night about this as well took a program and the program doesn't really teach you how to market and then they always wonder why they don't get any sales because they don't learn that fundamental skill of marketing themselves. The fundamental skill of like transforming people from comments and likes and engagement to obviously sales. And I think that's what's missing in the coaching industry right now.

 

Michael Rosenberg  4:58  

Yeah. 100% I mean, that's why that's why I created this podcast is literally to shine some more light on how to do that. What? Like, can you walk us through like the basic process that you see being effective for your clients to, to take people from like, being on social media to? Oh, wow, now I have a client that I can actually impact.

 

Daniel K Ramsey  5:26  

Okay, well, what people do now and I see this all the time in the country is they put posts out, and they get a little bit of engagement. But that is pro does the thing that you have to do before you obviously, even put post out like primary feed if nobody understands what primary feed is basically commented on your newsfeed for at least 1520 minutes before you post this, obviously, won't the algorithm show Facebook that you're active, then that'll show your posts out to different people, though, obviously, building engagement and that's the first thing, then you post, then obviously, when people do comment on those posts, you dm them and say, Hey, thanks for commenting on my post, what I find is that coaches will just sit there and expect clients to come to them. It's not going to happen, not all the time. Yes. Once in a while, people will dm us and say, Yeah, what are you doing what you're up to awesome, what you're up to that post really, really resonates with that person. But the outreach is one of the most important things and obviously convert those people that comments likes on your post to a client. But saying that engagement is just vanity metrics. Basically, it's not just because you have some so much engagement on your post, it doesn't mean anything at all. If you haven't got that fundamental skill of being able to dm somebody. And yes, call Yes, it can be called sometimes. But it has to be done. If you haven't got that fundamental skill of being able to reach out to that person and say, Hey, build that conversation, start that conversation, sorry, build that relationship, then you won't hardly get any clients at all the steps that you take, sorry, I've opened up a little bit of a tangent, Ah,

 

Michael Rosenberg  7:02  

no, it's perfect. We got all the time in the world, we got all the time in the world. And I love to hear all the gems that you're sharing right now. So basically, there's a step on fate on Facebook, specifically, before you post, you got to comment and engage basically, your output becomes your input. Yeah, because basically, when you comment on posts and engage with other people for about 15 to 20 minutes before you post, your post will get more gets shown to more people. So I think that's that's like a top secret gem that a lot of people won't know about or are familiar with,

 

Daniel K Ramsey  7:41  

and then started going

 

Michael Rosenberg  7:43  

nowhere, you're gonna say,

 

Daniel K Ramsey  7:44  

he also brings reciprocity as well. So say for instance, now I commend the human brains quite a weird, it's a weird, weird, like mechanism, because that's what it is, isn't it? So if you if I comment on your post, you want something tells you and your brain then are well, Michael just commented on my poll, so I have to go return the favor. So this is the thing now see, comment on keep on doing it keep on doing, you'll find that the people propose that you comment on, they will naturally come back and comment on your post, which again, feeds the engagement. And so there's a couple of little parts to it.

 

Michael Rosenberg  8:19  

Yeah, that that makes a lot of sense. And then outreaching really just starting the conversation. Now. How do you go about go? How do you go from starting the conversation to like developing a relationship that that you lead or that you, you lead people into, like, potentially serving them?

 

Daniel K Ramsey  8:43  

Okay, right from the outset. And this is a little secret, not secret. Sorry, from the outset, you have to take the alpha stance, you lead the conversation, wherever you want the conversation to go, you should never let that prospect, lead that conversation by starting to ask you the questions that opens your life up, if that makes sense. Yes, show what you do share about you. But if you allow that conversation that stands to kind of switch people can't really see my fingers. But yeah, if you allow that conversation stands to kind of switch from the bottom to them being on the top. I've nearly used nearly nearly did it but I did it nearly at the only understand

 

Michael Rosenberg  9:23  

I think

 

Daniel K Ramsey  9:25  

you understand that one. So yeah, you point out for position. So yeah. And then you just slowly transition it basically find out about them what they what they've been doing. Just don't go into the sales straightaway. Obviously, like I said before, sorry. This is a house business, even the coaching industry, for instance. I'll see you in the coaching industry. So what you've been up to then how long you've been qualified, or you going through your course in Florida, and if they say are four months or six months or whatever, then you can obviously gauge where to take that conversation then if they say I've just been newly qualified so just ask them then. So what challenges have you faced so far? Have you started marketing yourself, how you plan to market just find out a little bit more about them as to how you plan to market yourself, what platforms you're going to use, how you're going to write your content, and then even things like that little, what are they attack, they're telling you then then you can obviously steer the conversation wherever you want them to go. And in your head, this is where I work in my head, I'm formulating an offer, or how I can help them. And then you just go straight. So from what you've told me, this, this this, I might be able to help you with, there's somebody there to help me out. Do you mind if we jump on a call? And I'll give you a strategy to try and move forward? In your code on?

 

Michael Rosenberg  10:47  

Wow, that's the rundown. Right there. I love it. Yeah, it's a it's a very, uh, you know, dominant alpha position, right? But you're really going in there starting these conversations to try and find out if you can serve them or not. And you're like, you know, and and you find that out only through being curious. Right? And so, you know, how else have you been? So those were some gems, I don't want to dismiss that at all. But I want to make a little transition here, I want to talk a little bit more about you, Daniel, what have been some challenges that you've kind of overcome along your journey that have allowed you to acquire these skills of like, all these little tactics, as well as this, like, really alpha relationship building that you just spoke about? And then, you know, what are some of the challenges that you're facing now?

 

Daniel K Ramsey  11:41  

No, Michael, I'm not perfect at all. And I still have my challenges. And in the interest of full transparency, and you know, one thing I'm big on his authenticity, and sharing your vulnerabilities, because people don't do that often. at all, people just want to put themselves on a pedestal. And that's not a real person. I will never resonate with you. If I just think you know what, he's perfect. He does things or whatever, I'd never ever resonate with you at all. Authenticity sells, vulnerability beneath vulnerability sells as well. So yeah, I do still have my challenges now. Like, for instance, imposter syndrome. Still Get it? From time from time to time. Definitely. Even though I've got a wealth of knowledge in even though I don't know what I'm talking, I can take you through from A to Zed. Nice and easy. There's also I'm in my own head all the time. I'm a perfectionist, massive perfectionist, I think that's one of my bit my worst. What am I? my weaknesses really being a perfect perfectionist? Definitely. So those are the two challenges that Yeah, three, sorry. Yeah, to kind of face quite on a daily basis, really?

 

Michael Rosenberg  12:51  

And how do you? What do you do? Because I know you're not the only one. I'm not the only one. Yesterday, I was facing so much imposter syndrome in my entire life. I just had like a shutdown. But, you know, like, what do you what do we do? Like, you know, like, what is your? What are your thoughts on how to really like, move past that? Or maybe you just accept that you have those feelings? And you just take action anyway? Or, you know, how do you deal with it?

 

Daniel K Ramsey  13:18  

Do you know what it's up to ups and downs, you do have to do, you can do both ways. I said, shut down. I used to shut down a hell of a lot. And then disregard dark off social media for about a week and then come back then hey, I'm back. then six months later, I'm like, shut down again. So okay, I'm back. That's like the tracking. But then what I've kind of learned to do now is just push through it, regardless of how you feel, and you need to show up. It's about consistency, isn't it? You need to show up every single day. But then show and another thing as well. You know what I said about vulnerability and being transparent and authenticity? Audience Do you know if you share that with you, because chances are they will be feeling exactly the same as well. So they will resonate more with you than if you shared You know what? I feel like shit today, or whatever, because you see them thing that Angel did about me. Author? No,

 

Michael Rosenberg  14:13  

I don't see it.

 

Daniel K Ramsey  14:14  

You didn't see it. Okay, she shared the Google Doc really. And she did a little piece on each of us. And one of mine was authentic, and vulnerabilities, because I share my vulnerabilities and I'm authentic as fuck And so yeah, authentic.

 

Michael Rosenberg  14:29  

I loved how you said I was gonna say it. And I said it.

 

Daniel K Ramsey  14:35  

I realize that did it afterwards. Yeah, just do you know what to share your journey because that's what it's all about, isn't it? Share your journey. So you're feeling imposter syndrome? Just put it out there and just say this is the way I come by every single day. And your chances are you help even one person two people to obviously combat the imposter syndrome. Combat that field. feeling of being not good enough to be there where you are.

 

Michael Rosenberg  15:06  

I think that's really powerful right there. I think it bleeds into what you were saying before, as far as just like, you just got to put yourself out there and just, you know, be authentic. You can't, if you can't change the way that you feel like feelings just happen. But just sharing those feelings can be really powerful and doesn't. I think some people like you were saying, like, view it as that, like, if I'm not on this pedestal, like, if I'm not perfect, then no one will love me when it's actually the complete opposite, where it's like, the more imperfect I am, and the more vulnerabilities I have, the more people will love me. And you mentioned something else talking about consistency. And I'd love to hear your thoughts about how, how does someone go from so like, there, there are a lot of coaches right now that have never done anything online. They've tried here, there. They've dabbled, but they never really like got fully into the groove of posting on Facebook and getting onto social media. Like how does someone go from zero to Zed, A to Zed? As far as like, how does one create that consistency? What are you posting? What are you talking about?

 

Daniel K Ramsey  16:22  

First thing is invest in a mentor or a coach. That's the first that whenever you come online, this is the first thing. People think, Oh, yeah, I can do all of my own. But then if you go and invest in a cultural mentor, that person has done what you need them to do find somebody that resonates with you, that's done, what you want to do, or he's been where you want to go. So that's the first thing. Second thing is you want to and this is a secret I wanted to share with you as well. Not secret. Sorry. But this is what it's top secret Daniel information,

 

do the big reveal now. So

 

Michael Rosenberg  16:56  

you'll hear that right after this break? No, just kidding. We're not gonna have a break. Sorry, go on.

 

Daniel K Ramsey  17:01  

No, you have to know your ideal target audience. That is the first thing and I see so many people getting it wrong. Now, people, does it say that if you talk too many, you talk to none. So what that means basically, is if you try and market to everybody, you're gonna hit nobody at all. So you have to be crystal clear, clear on who you are marketing to, and what you are selling them. That is the first thing without that. So that's your psychographics basically. So you have to know their psychographics that ideal target audience is psychographics. So the psychographics is their pain points. So their wants their desires. What keeps them awake at night? What their what their future future pacing them. So what their future looks like, what they want from life. So that can go Dan, this brings me on to your question. Sorry, I will answer your question. And then I like to go off on a little tangent.

 

Michael Rosenberg  17:59  

No, this is perfect. Because without all this other understanding, then I'm sure answer wouldn't make any sense.

 

Daniel K Ramsey  18:05  

Yeah. So you have to understand No, first of all your ideal target audiences. No, sorry. First step, invest in a mentor or coach, second step know who ideal target audiences. Third step know exactly what you want to sell them. The reason why those the second tier and the third, the second or third one is important. Because if you know exactly what their pain points are, or their psychographics, then your marketing becomes a hell of a lot easier. So you know, their pain points, you can speak directly to them, then show your struggle show. Do you know what I've been at that point, this is where I'm at now, this is what I can do for you to take you from feeling with imposter syndrome to having maybe having a forefinger four or five figure launch or a six figure launch or whatever it is. So you can take them through that journey, then you also need to polarize a fuckup people absolutely polarize the fuck out people, if you don't know what I mean, gone?

 

Michael Rosenberg  18:57  

Yeah, that's exactly I was gonna, you know, what is? What does that mean to polarize people?

 

Daniel K Ramsey  19:02  

Okay, right. When you start as well, you should. And again, I'm going to go off on tangents, I think I need to explain the context of it before I understand. Before I explain what polarizing means. So, when you start marketing, you should effectively know your values, your standards, the person that you want to work with the ideal, your ideal client, really who you want to work with. Now, on your Facebook friends list, you've got so many different people, especially if you've never used Facebook for marketing before. So polarizing people means that you speak directly to that person that you want to work with. You fuck everybody else. Basically, not literally, but you fuck everybody else. The content that you write will speak to that one person as well swear quite a lot.

 

Michael Rosenberg  19:50  

I'm so so sorry. No, no, no, it's fine. It's fine. I liked that moment when you were like, not like that. Yeah, yeah, go on, go on. I'm

 

Daniel K Ramsey  20:02  

sorry. I'm trying to move away from that line now. So your content that you write should speak to that your ideal target audience and anybody else should look at your content and think, oh, that doesn't resonate to me. But your ideal target audience should look at that and think, Oh, my God, that's me. I'll contact Michael straightaway. I will sign up to whatever we sell it, whatever he's given us on to that challenge. I get in his group. Because he talks the language I talk. I feel him. Not literally, but I feel him.

 

Michael Rosenberg  20:32  

Got it. So that's polarizing? Yeah. And that's how do you find out that information? Like how do you discover what's truly polarizing and not polarizing for your target audience?

 

Daniel K Ramsey  20:46  

Do you know that I'll give you a little tip that I did, or a trick that I did. It annoyed the hell out of people. But you know what I got the information that I needed. Create a Google form, nice and simple. It's nothing, it's no spec, nothing special create a Google form, with a set of questions on there, that kind of finds out a little bit about your target audience. And what they want from life, what they do, like, for instance, what their pain points are, where their biggest struggles are, what their challenges are facing right now. How much you want to earn, etc. send it out to them, they send it back to you, that's your target audiences pain points on from a personal perspective as well. And that's all your content as well, every single little bit under that is your content. And that's a little tip for your job juice. Yeah, and then you will speak directly to that person, because you are taking the words from their mouth.

 

Michael Rosenberg  21:39  

Yeah, that's, I love that. Amazing. Ah, so Daniel, tell me, tell me tell me. It's it. We're about to turn into the new year, this might be out in a few weeks. So it might be before the New Year might be right around the new year. But what are some of your goals? What's the vision that you see for yourself in a year from now?

 

Daniel K Ramsey  22:05  

50 a month, I will have my challenge that I'm going to start focusing on now just challenges every single month and having my Sorry, my 1212 week program. And I my intensive so challenge program challenge program that is at then. So that's my goal for next by this time next year. Hopefully, I'll talk to you again. And you'll be like, what I've been doing my Can I say yes, about really, really successful challenges. I'm now doing 50 k months, I've helped X amount of entrepreneurs, or cultures build their businesses impacted so many lives. And that's my goal.

 

Michael Rosenberg  22:48  

I love that. Is there anything that's gonna stand in your way to get to that goal? myself? You know, being your own head. But

 

Daniel K Ramsey  23:00  

I think that's, you know what, I think that's a that's kind of what stops a lot of people as well, beating their own head. And, you know, I'm not a big fan of, you know, when there's this, you know, when Ken was talking about Elena fears and saying it's not their fault, and

 

Michael Rosenberg  23:16  

yeah,

 

Daniel K Ramsey  23:17  

I don't believe that at all. That's a load of bullshit. Absolute load, not saying Kim talking bullshit, but you know, that statement, like justifying their failures and saying it's not their fault, I do not believe that at all. Because you are in charge of exactly where you get to. It's entirely up to you whether you want to do the work or not. If you don't do the work, then you won't get places. I know people that from third work not Yeah. Where's it from? Ubisoft assumption, right? I know. But he was earning like, $300 a month, or some Florida or something really, really small. But he worked his ass off now. He's only like, 15 k a month. So people do that. And you've got no excuses. Really?

 

Michael Rosenberg  24:00  

Yeah. 100% So Daniel, I want to ask you one last question. It's more of a open ended. Is there anything that you wanted to share with coaches or entrepreneurs about, you know, connecting powerfully with their their clients? Or is there any question that you wish that I had asked you that I haven't asked.

 

Daniel K Ramsey  24:30  

One thing I want to say to coaches or entrepreneurs is just keep on showing up. And things will take time. Rome wasn't built in a day. What you start now will bear fruit it's like planting a tree. you plant the tree now and a year's time you'll be a little bit bigger. Two years time is bigger again three years time even bigger again. It might take people what people another thing as well. What people do is kind of compare it was the compare themselves to other people. You should stay in your own lane. and live your own life, not live your own life. Sorry, go on your own path in your own journey. If you start comparing yourself to other people, that's when you set yourself up for failure to fail. Everybody is different. Everybody goes at their own pace. Everybody has success at different times. But success is just around the corner for you. So if you just keep at it and keep working, it will happen. Eventually, if you just put the work in, show up and be consistent

 

on a thought isn't set again, by Jerry Springer, his final thought, isn't it?

 

Michael Rosenberg  25:38  

Yeah, yeah. Yeah, it was. It was amazing. I think that's a perfect way to cap this interview here. Daniel, where can people find out more about you and get in touch with you?

 

Daniel K Ramsey  25:50  

Okay, Daniel K. Rumsey on Facebook. That's my personal profile. And then I would love for people to join my facebook group as well on a Wednesday, so it's coming out in January.

 

Michael Rosenberg  26:01  

So yeah, it's gonna be either end of December or early January.

 

Daniel K Ramsey  26:05  

Okay, can I change that one, then please, I would love everybody to join my challenge by five day challenge. Group in group impact coaching forward slash Launchpad challenge, register registration. And that's the link to join. And I'd love to come along, I take you through five days to try and help you build your group programs, figure out who your ideal target audience is. Clean up your profile, set some goals. And yeah, we'll have five awesome days together to build your unscholarly business really, five awesome days together to obviously build and scale your signature group program and end up one on one burnout.

 

Michael Rosenberg  26:43  

Oh, my goodness, that sounds amazing. If you're not, if you're not signed up for the challenge yet, go ahead right now. and sign up for that challenge. I'm so excited. I'm going to join the challenge. I know it. And thank you again, Daniel. This has been the entrepreneurs connection show. Thanks so much for listening to this episode of the entrepreneurs connection Show. I'm really appreciate you sticking around and listening. I hope you took away some really valuable gems. If you did, if you thought this was an amazing episode, go ahead, leave a rating, leave a review. And let us know what you think. And if you're looking to connect more with me with the guests, you can go ahead over to facebook.com forward slash groups forward slash quantum connectors. That is where we are all hanging out. And you can join the community of other listeners and other entrepreneurs and go getters who are looking to create an amazing life for themselves. So I can't wait to see you there. Thank you again. Keep listening. Hit subscribe, so you can get some more gems on the entrepreneurs connection show.